A large part of my third year was about designing identities and understanding how visual systems work. This was the last project in the identity design class. Slipmat is a record store that offers production and DJ classes as well as sells the newest albums. The project was an exercise in environmental design, packaging design, and identity design. A lot of the designs changed significantly as a result of creating a brand standards guide, which was good practice in patience and failure.
Problem: Create a brand of your choice and determine a target audience to tailor your brand's identity to. Include in the identity four different marks, interior and exterior design of a storefront, create some physical items for the brand, and complete a brand standards guide for your identity.
Solution: A record store that not only sells vinyl but also teaches you how to make your own music on the production level. Slipmat is targeted toward an audience who wishes they could get into producing and DJing but don't know where to start. That's where Slipmat comes in. The purpose of the identity of the brand is to give the audience and the customer a feeling of excitement and movement, being heavily inspired by the spinning of a record and the waves that the sounds make. Slipmat exists as a place for likeminded people to come together and learn in an accessible way.
